Each morning, producers gather a number of interesting tidbits of news from social media, pop culture and other areas, pitch them to Nightly News anchor Brian Williams for possible use in the newscast's 3rd broadcast segment. Let viewers watch the daily web-only video clip, review the ideas and then vote for, or comment on the ones they think are most important or interesting.
Expand Making a Difference franchise to encourage community involvement and problem solving. Viewers might be asked to submit nominations for do-gooders who deserve attention or support; activists/samaritans could submit proposals for initiatives that can "make a difference" and viewers would vote/comment on their favorites. At regular intervals (monthly/quarterly?) or at completion of flight, the winning ideas might ...more »
Use IdeaScale to early on engage members of the education and education-reform community, possible attendees, policy makers, etc. in idea generation and prioritization for the 2012 conference as part of a possible premium sponsorship opportunity (in conjunction with original video and related news content on msnbc.com). Participants would be asked to share their best ideas or policy proposals, vote and comment on one ...more »
Engage users regarding the best ways to handle a category of perennial parenting dilemmas -- when/ to talk to kids about sex, how to manage social-media use by kids, how to travel with toddlers or teens, how to balance permissiveness and discipline. Seed ideas from TODAY Parenting contributors, then open it up to the public. Best ideas might lead to further on-air or online packages; most popular idea might be rewarded ...more »
Tricks from those chief household officers who know exactly how to solve any household cleaning chore.
Use IdeaScale as a tool for gathering curated ideas about technology or science and allow users and/or experts to vote and comment on their merits. This would be a premium component of a tag or franchise sponsorship [NEEDS MORE SPECIFICS]
Looking for users to provide helpful yet simple tips for recycling.
Solicit story ideas or areas of focus for features series similar to 2008’s GutCheck franchise, investigative reporting, statements requiring fact-checking or in-depth explanation.
Not sure if this is on the schedule anymore, but if it is, this could be a way to engage users in suggesting where Matt should go, beyond the methods we've used previously (e-mail, mapped comments, etc.)
Ask users and travel writers to submit suggestions on the best places to go for family vacations (or adventure travel, or romantic weekends, on a budget, etc.). Entice users to vote and comment on their preferences. Perhaps pair this with some kind of contest or sweepstakes in which the winner would get a trip to the top location.
Use IdeaScale to enable users/viewers to propose questions or areas of focus for upcoming WSJ/NBCNews polls.
Recently airlines have taken hardline stances against passengers who have rowdy infants. This article would crowd source ideas for parents on how best to travel with infants.