Each morning, producers gather a number of interesting tidbits of news from social media, pop culture and other areas, pitch them to Nightly News anchor Brian Williams for possible use in the newscast's 3rd broadcast segment. Let viewers watch the daily web-only video clip, review the ideas and then vote for, or comment on the ones they think are most important or interesting.
Expand Making a Difference franchise to encourage community involvement and problem solving. Viewers might be asked to submit nominations for do-gooders who deserve attention or support; activists/samaritans could submit proposals for initiatives that can "make a difference" and viewers would vote/comment on their favorites. At regular intervals (monthly/quarterly?) or at completion of flight, the winning ideas might ...more »